our story

CONSCIOUS • REASSURED • LUXURIOUS

Baed Natural is a small, artisanal brand based in the beautiful city of Bath, dedicated to crafting luxurious body care and mood-lifting home fragrances. Inspired by a love for beautiful scents and a deep care for both body and planet, everything I create is guided by a mindful, responsible approach.

The idea for Baed Natural was born in 2021, sparked by a personal decision to cut down on plastic in my life. That journey led me to soap-making—and from the first bar, I was hooked. I knew I wanted to build something meaningful, something I could truly be proud of. The name Baed comes from the Old English word "to bathe"—a nod both to my products and the historic city I’m lucky enough to call home.

Baed Natural is a brand with a conscience. I believe indulgence shouldn’t come at a cost to the planet. That’s why each product is made with a carefully curated list of natural ingredients – no synthetics, no unnecessary extras—just what your skin and senses truly need. Everything is hand-poured in small batches and thoughtfully packaged to reduce waste.

Each scent is hand-blended using essential oils to capture a mood or moment inspired by Bath itself – unique, elegant, and rooted in nature. Using only the highest quality ingredients, I ensure every product not only looks and smells beautiful but works brilliantly too.

I hope you enjoy using Baed Natural products as much as I love creating them.

Helen